The games and consumer electronics industry has ever been a driver of innovation. But applying today’s game hard- & software technologies (APITs) holds a huge potential for classical industries & businesses. Virtual Reality for product design or real estate marketing, Augmented Reality in logistics or clinical applications, game engines for process planning or employee training, motion controllers and sensors for unmanned vehicles and robots in the factory (IoT/4.0), cloth and hair simulation for the smart mirror, … – the market is huge and waiting. Thus APITs might be the salvation to both classical businesses (innovation) & game companies (second source of income). But how to start and where to meet? Learn, experience and network at the Applied Interactive Technologies (APITs) Day 2017!