Six experts from Poland and Germany, working for developers, publishers and external service providers, will share their insights about user acquisition and online marketing.

It’s crucial to have the right strategy to approach potential customers for mobile and browser games. You need a match plan customized to your needs and to the size of your company before you release a new IP. Think about realistic conversion rates, and then about the money you want to spend to reach out for people to play your games. It is lots of know-how you normally don’t have as a game developer. That’s why studios regularly looked out for publishers. Nowadays the situation is more diverse. Self-publishing becomes easier. But there is no way to self-market your game. You can hire the right people to increase your customer base and monitor traffic quality. Or you look out for the help of external specialists. You might also play it oldschool, and put your fate faithfully in the hands of a dedicated publisher with an expertise in marketing a varied portfolio and connections to direct-in traffic sources.

The games.netROUNDTABLE/ BERLIN meets POLAND FAREWELL encourages developers, publishers and marketing specialists alike to share their insights about successful online marketing and user acquisition strategies.

We will talk about:

• needs and requests for marketing campaigns
• realistic CACs for products and companies of different sizes
• the importance to find the right people for the job
• if a publisher, an external agency or an in house solution is the smartest move
• matching marketing tools, big data and real time traffic monitoring.
• in-app approaches to connect online and mobile versions of one game
• recommendation apps
• direct in-house traffic sources
• the growing tablet market
• classical user acquisition campaigns against paying user acquisition
• inbound and outbound marketing strategies

Keynote
Karsten Bubinger (Director Advertisor Management crobo)

Germany
Boris Wasmuth, (Co-Founder and Marketing Director GameDuell)
Cornelia Geppert (CEO Jo-Mei)
Tim Nilsson (CEO glispa)

Poland
Lukasz Hacura (CEO Anshar Studios)
Jakub Duda (Founder Incuvo)

Moderated by Michael Liebe (CEO Booster Space, Head ofInternational Games Week, Ambassador games.net berlinbrandenburg)

The games.netROUNDTABLE/ BERLIN meets POLAND FAREWELL will be followed by a pleasant Get together with snacks and drinks!